Voting With Your Dollar: A Big Fork Off to Equinox & SoulCycle
This is #3 in the Vote With Your Dollar series in which I ruin things you probably love, and I’m sorry, but like, the world is a mess and we should try to do better. Every other Friday I’ll be here ruining stuff for you!
Today we are discussing GOTTAMMED Trump supporters. GOTTAMM THEM ALL.
Equinox, SoulCycle, & more
In NYC one summer, I thought it would be like suh cul to join Equinox, the fanciest, coolest, most exclusive (and expensive) gym out there. My branch was all I hoped it would be – there was a smoothie bar, and there were celebrities (I don’t ask for much). I even ran into Raul Esparza one day! But today, I’m ready to give Raul Esparza up. Not that I go to Equinox anymore, but you know what I’m saying. It’s not worth it. And I know people are obbbsesssssed with SoulCycle (all those memes about people who do CrossFit never being able to stop talking about it should really be about SoulCycle) (side note why is every trendy exercise brand two capitalized words merged together it’s pissing me off). But anyway, spinning junkies, it’s time to give Peloton, whatever the fork their business model is, even more business because FORK Equinox and FORK SoulCycle.
This week, news came out that the founder and chairman of Related Cos., an enormous (and infuriatingly generic named) real estate company, is a Trump supporter. And not just like your uncle is a Trump supporter; I mean the influential kind that billionaires are, the ones who are guaranteeing the safety of his job and endangering the rest of us. Stephen Ross, the man in question, plans to host a fundraiser for Cheeto Mussolini’s reelection in New York TODAY. How much funds does he plan on raising? The tickets are $100,000 a head, for lunch and a photo (and they go up from there). THAT’S A LOT OF CHEETOS, MUSSOLINI!
So why does this matter for those of us who love fancy gyms and/or spin classes despite the crotch pain that you never get used to? Related Cos. owns Equinox and SoulCycle, and so there is a huge twitter boycott spreading in the wake of this news. Equinox tried to save face with a statement that actually made everything worse (who is in charge over there?! Oh right, Trumpers), saying that Ross is merely a “passive investor” and that neither Equinox nor SoulCycle are involved with the fundraiser. But Ross is literally the founder of this entire huge company, and the chairman. He IS the company. The money may be fungible, but it’s still the money that makes him super immorally rich and it’s still these companies that make him so powerful. Even if it doesn’t actually do anything to cancel memberships, it sends a message, and that’s the least we can do.
Well, there’s a tiny bit more we can do, and it’s going to hurt. Equinox and SoulCycle are the face of this controversy, but Related Cos. also owns or has made huge investments in a bunch of other notable brands that I know some of you adore. Gird your loins, because here’s a small sampling:
PURE Yoga (I know)
&Pizza (ughh)
Blink Fitness (well no one actually cares about that one)
Milk Bar (I’m sorry!)
The entire Momofuku empire (I SAID I’M SORRY)
Hudson Yards (oof)
Also, Ross is co-hosting the event with his current wife (I mean she lives in the house and it’s at their house (well at one of them; I’m sure they have 50 and still don’t give a quarter to homeless people)). His current wife is jewelry designer Kara Ross, whose (hideous, actually, so no real skin off our backs) jewelry is sold online at various websites including therealreal.com and lyst.co.uk, and in stores at Bergdorf Goodmans. So, boycott them all.
Now, it’s true, and forking bleak, that if we had to boycott every immoral corporation, we’d never actually be able to buy or do anything ever again. But even so, I think it’s worth doing what you can to send a message. And these little protests can add up: #GrabYourWallet, the campaign that gathers Trump-supporting companies to boycott, has added Related Cos. brands to their list, and this is the movement that got Nordstrom and Macy’s to stop selling Ivanka’s (trash) clothing line as a direct result of the boycotts they led. So I believe it’s worth it to keep voting with our dollars even if our dollars don’t seem to make a huge difference. Like Eleanor said in season 3 episode 5 (my favorite episode, guys) “why not try? It’s better than not trying, right?”
1 Comment
Boycott everything he owns! Everything And everybody
Who touches that man should suffer like our country is.
👋🏽❤️Great blog