Happy Purim! Eat This Rhubarb Caramel Hamantaschen !

My recent trip home to Philly and NYC was jam-packed with new and delicious vegan food options, from the carrot lox at Orchard Grocer to Philly’s amazing new joints Wiz Kid and Goldie. Add in all the incredible new finds at Trader Joe’s and I was almost overwhelmed with vegan options, especially considering my dearth of options this past summer in Central Asia! With vegan treats coming at me from all sides, you’d think it would be hard to choose a favorite, but that was the easy part. The new (at least in my book, come on I’ve been gone forever) outpost of Juice Merchant, an all-vegan 100% organic cafe, on Montgomery Avenue in Narberth wins that honor. (There’s also one in Manayunk.) The food, while not Landau-levels of otherworldly perfection, is solidly good, sometimes great; the menu is the exact perfect size for offering tons of options but not being overwhelming (us vegans aren’t used to having such choice!); the drinks menu is flawless; the staff is insanely nice; and the desserts – guys – the desserts are from Vegan Treats. Finally a place on the Main Line with a constant supply of that peanut butter mousse! 

If you’re a devoted reader, you know that if I don’t have salad access, I’m pretty cranky. I love salad, what can I say, I’m a total boring stereotype. I’m also a big fan of Joey so I love sandwiches, especially those that can pass as somewhat healthy. This in large part explains why I loved Juice Merchant so much – their menu is composed primarily of interesting salads and fun but still healthy sandwiches, so it’s like it’s tailor-made for my tastes. It reaches that hard-to-find balance between fun-but-greasy-tummy-ache food on one side of the spectrum and so-raw-and-health-conscious-that-it-tastes-like-feet on the other. Everything I tried – and hoo boy, did we try a lot – was good, and some was great. And next time I’m in town, I know some easy tweaks (“t-w-e-a-k-ing tweaking”) for when I order that, given how nice and accommodating the staff was, I’m sure they wouldn’t mind making. And I’ll share my thoughts on those tweaks herein so you can use them if/when you go. And if you’re in the area, you should. 

For dinner one evening between my party, we tried the three sandwiches and one flatbread. I know you’re thinking, ‘dude you JUST said how much you love salads and I see a prettayyyy prettayyy big salad section on the picture of the menu above so are you a liar or what?’ And I know, I was going to order at least one salad but guess what, ALL the sandwiches come with side salads! So it’s like winning extra prizes and getting to try two things when you get a sandwich! I mean OBVIOUSLY if I had my druthers I would have gotten a full salad too but I was with sandwich-preferers and honestly you can’t lose with this menu. Damn I LOVE side salad inclusions! My first choice was the Vegan Cubano, because I love jackfruit and I love the cubanos I’ve had in the past (like at Blackbird in Philly, man alive, but definitely a place that veers towards the too-fun-for-me side of the spectrum).  Juice Merchant’s cubano was made with dehydrated jackfruit, vegan cheese, dijon mustard, and pickles. Dehydrating the jackfruit is a really interesting move. I’m not sure how necessary it is, since it makes the sandwich a little drier than it would be otherwise, but it gives the sandwich a kicking smokiness which is the payoff. I think my edition needed a bit more on the pickle-side to cut all that dark smokiness, and maybe a piece of lettuce would help as well. It also didn’t have that much cheese, which is usually a good thing for me but maybe the teensiest bit more would have been good. But my two non-vegan dining companions thought it was amazing and I’m very particular, so it’s all good. It came on a cute little English-muffin-almost-looking bun that gave it the right bread-to-filling ratio. I’m all about ratios. ALSO, the side salad it came with had chickpeas and a great balsamic-based dressing so yay!! This entire big platter was only $9.50, which, living in London and coming from NYC in the days before, seemed just about free to me. 

My next top choice (I have a lot of tops and bests and favorites, as you know) was the BLTA, a twist on the classic with automatic avocado. Automatic avocado is a surefire way to win me over, especially outside of the UK where the avocado might actually be good. The B in this sandwich was made from portobello mushroom, flavored and cooked like bacon, and it was delicious. The ratio (I’m all about ratios) of the mushroom bacon to tomato to lettuce to avocado was right, and the regular sandwich bread it was on was grilled and it was all perfect. It had a good amount of red onion too, which normally I hate but it worked well here. This was my fave sandwich by far. Just so perfect and delicious. This whole big mess of food (minus the chickpeas in the cup; they were from another person’s plate and I wanted them, but the chickpeas on the salad were again included I love this place) was also $9.50 which like come onnnn it’s almost annoyingly well-priced. They could easily raise their prices, I think. 

The last item from the sandwich board we tried this evening was the Avocado Toast, which is always great and didn’t disappoint here. They offer it with either tomato and sprouts or arugula and pine nuts; both options cost the same, $6. This is avocado toast that won’t be the reason you can’t buy a house, millennials! Look at the size of this plate for $6. I cannot even. One good avocado in London will cost that much, I mean if such a thing existed. It’s hard to find pine nuts in the wild that don’t cost you an extra $20 so we ordered that option. So good! I really can’t with this whole mess costing $6. And on the Main Line! 

You can order all the sandwiches as is, on wraps, on multigrain bread, on gluten-free buns or wraps, or in lettuce wraps. I love all the options. 

Lastly, we ordered the mushroom flatbread. There are three flatbreads, including one Hawaiian style made with jackfruit that sounds amazing. This is a big ole pizza-like shebang for $10, with mushrooms, walnuts, onions, garlic, tomatoes, and topped with red onion, parsley, mint, and lemon juice on top of a whole lot of melted cheese. I think they use Daiya – I’m not sure, I should have asked, but it seemed like Daiya – so if you don’t absolutely adore Daiya or just a lot of cheese in general, ask for less cheese than usual. I don’t mind Daiya – I’d prefer if they switched to Violife, which is the best and would be amazing even in an overdose – so the one change I’d make is the lemon juice. I don’t think it’s necessary and I think that was the culprit that detracted from the goodness overall of all the rest of the ingredients. There was something just a tad off, sharp, and I think it was lemon juice. The mushrooms and cheesiness without it would be like creamy and warm and amazing. The mushroom and nut mix is a great idea to add more substance, and the bread was a little crispy and a little chewy. Overall it was pretty good.

I can’t wait to try the rest of the food menu. My mom raves about the grilled cheese sandwich – and it’s only $5 with tomato and a dollar extra for the portobello bacon, so like, damn. The salads looked amazing, and I think the salad menu would be even more stellar with maybe a protein add-in option for all the salads overall. One had seitan, one had crispy tofu, and while I’m positive that they would add them to your salad choice if you asked, it would be easier and very cool if it was just listed, like ‘add crispy tofu for $2’ or whatever like that. The only weird thing about the menu (not actually weird, just weird to me) is the curious lack of tempeh in sight! Usually vegan places are all about the tempeh (as am I). It’s not bad, just weird to see (or not see!). If they make some menu changes seasonally or something I’d love to see a tempeh reuben oh oh my god I’d fly in just to try it. Maybe instead of the more basic options like the grilled portobello sandwich, which has been our only option at restaurants for so long that I can’t see many vegs ordering it when so many amazing options exist here. 

Anyway, that’s enough about food. Juice Merchant also has a killer drinks menu – juices, smoothies, and coffee! I didn’t take a pic of the coffee options because I’m not a coffee drinker but even so I was still impressed by the extensive list. 

The smoothie options sound great, and given the existence of the hemp and soy protein powders in the Protein Power smoothie, I bet you could add that to the others if you asked (as I would because I’m a protein powder fiend). I don’t know what the Blue Majik in the Cool Blue smoothie is but I wish I noticed that when I was there and asked! Those combos sound great, as do the juice options. We tried the Beet It juice and it was good. It was premade in the display case which helps speed things up if you’re in a hurry. The carrot-cinnamon-apple-maca options sounds like the first good use of maca! I’ve never been able to figure out how to use it so as not to vom but this sounds worth a try for sure. Genius. I love the $7.95 price for all the drinks, damn, especially having come from NYC where a small juice was like $11. I still can’t get over the Banana Whips and how amazing they sound (I LOVE banana whips) and how I was too full to try one. Le sigh. Next time! I love that they add granola; I wonder if it’s house made. And an Acai Bowl! Next time I’m going for breakfast. Except I need to try a salad. Dammit there’s too much! 

Speaking of too much:

Juice Merchant gets Vegan Treats treats delivered every Thursday, and the selection is off the chain. They have the giant cinnamon buns (they are GIANT) which are the best ever. They have the peanut butter mousse brownie-cake bars which are THE BEST EVER. (Everything from Vegan Treats is the best ever, if you didn’t know.) They have the whoopie pies (three flavors!), the donuts (oh my god), and – THE CANNOLIS! I am NEVER able to find the cannolis because they’re usually just at Grindcore in South Philly and when do I ever get to go to South Philly anymore. So this is exciting. I got everything. It keeps!! IT KEEPS. 

Okay I’ll stop. It’s all the best. I’ve never seen those Avocado Truffles before and I’m not sure if they’re Vegan Treats or Juice Merchant-made but I loved them! 

Aside from the VT, there’s MORE dessert that is indeed house-made, and it’s amazing. We tried the chia pudding and the avocado mousse that you can sort of see in the big display case picture below. Both were SO good. I think I preferred the avocado mousse more even though I’m a huge chia head (ch ch ch chia!) because they made that subtle cocoa flavor just spot on. 

The best part (how many best parts did I already say there were?) aside from the great food and drinks and the amazing desserts was how nice the staff was. And that there’s a big clean bathroom. And that they give a discount for teachers which I LOVE. Hooray for being kind to teachers. I can’t get over how perfect this place is and how close it is to my USA home. I can’t wait to go back and I highly recommend that you go if you can. Next time I think the chocolate peanut butter banana whip will be my first order of business. Or the carrot-maca juice. Or the blue magik smoothie. Or the veggie burger; I must try theirs! Or the cabbage and seitan salad! Oh my god I want everything. Who am I kidding it will be the peanut butter mousse cakey-pie thing. Okay now I’m hungry and I have to cook for myself ughhhhh. Go and enjoy! 

*This post is part of a series in which I eat fancy Michelin-starred meals and then brag about it. 

When we spent a weekend in Madrid this year, Husband surprised me with a reservation for lunch at Ramon Freixa, a restaurant with two (2!) Michelin stars. This was obviously very exciting, although the place is not well-known for its vegan-friendliness. Husband contacted all the best restaurants in Madrid to see who could accommodate vegans the most, and Ramon’s assurances were the most persuasive and promising. And if they didn’t do a good job, at least I could publicly shame them on my blog. Happily, we are doing zero shaming today! (At least on the blog.) Ramon Freixa presented me with a delightful, seemingly endless vegan ‘lunch’ (it lasted well into the evening).

   Before we get to the food, let’s talk about the restaurant itself. We were brought to a heated covered patio sort of thing, like a sun room, to wait for our table. We had one of the first reservations of the day and we were a little early so we sat in the lovely little sun room that would have been so much lovelier if it wasn’t January. a few businessmen-type people were doing business at a nearby table. Soon we were led inside, and the restaurant was so clean and shiny and pretty and I realized, erma p, I am quite underdressed. Although I haven’t written in it in a really long time, I do indeed have a Style section on this website. I like to think that I have at least decent taste (and those of you remembering my law school backpack can shove it). So, I am embarrassed to say that the one and only time I believe I was ever, ever underdressed was for this lunch!! Que c’est embarrassant! 

My favorite thing right off the bat was that, before I could put my (favorite Matt & Nat!) purse on the floor, a staff member literally swept in and placed a metal stool next to my chair for that purpose. I mean. Come on. A seat for my bag? Where am I? This is awesome! I knew then that my napkin would be folded into a swan or elephant every time I went to the bathroom, and that I did not have to worry about my water refills. It’s that kind of place. 

   Unfortunately for you, the printed menu they gave us is poorly translated and poorly edited of the non-vegan items. I’ll do the best I can to describe things and remember what the crap they were, but I’ll tell you right now, I don’t remember any details. Spoiler: I’m also sharing two pictures of non-vegan foods (the butter dish and a small cheese) because they were the most adorable and awesome-looking things ever, and you can’t really tell what they are anyway. 
   The first few dishes were already on our table when we were seated, which I very much enjoyed. According to the menu, we have seaweed crackers, “cold and hot citric”, and “the strawberry that wanted to become tomato”, the latter of which is the name of a book or movie or song I’m going to write; I don’t care what it is I need to use that name. The crackers were self-explanatory, nothing special. But the other two components set the bar extremely high for the rest of the meal, at least creativity-wise. The cold and hot citric was a really citrus sorbet but with hot citrus juice poured on top, so it was frozen yet hot and foaming while you ate it. It was delicious, but more than that, it was awesome. Our poor little strawberry friend was a huge surprise, because it looked like a strawberry, little seed dots and all, but it was indeed a tomato. A perfect raw tomato that had somehow been manipulated to look like a strawberry AND to not taste like the usual (gross) raw tomatoes. So cool!

     Next, we were brought small bread rolls that we got to choose from an enormous and varied basket (yay and I wanted all of them). I was given a little dish of some of the greatest olive oil ever, while Husband was given a hockey puck and a rock. I kid you not. A hockey puck and a rock. He called over a waiter and asked, “Um…so…what do I do with these objects?” Judging from past experience, we assumed the rock was very very hot and that it was a cooking stone for an ingredient to be presented (this is actually based on past experience, not joking). But the waiter showed us that the hockey puck was actually a butter dish (the butter was the middle) and the rock was a soft piece of cheese that happened to have a slate grey shell formed around it. I mean, I was cracking up. My favorite things that I never ate and don’t want anyone to eat! 

    After being served basket bread, it turned out that our next real dish was more bread! Yay! Well, it was a crispbread, luckily, because we got basket bread multiple times. (Michelin restaurants in Spain give bread! Who knew!) The cracker was doused in amazing olive oil and salt, and topped with delicious tomatoes and tomato pulp. I don’t usually get excited about raw tomatoes, but this was so so great. Like the cracker version of the best bruschetta ever. 
   The next two small plates are mysteries. They were both good, one incredible and one fine, but I’m just not sure what they were. I think the fantastic one was a lentil cracker with some kind of cheesy root vegetable and crispy things on top. It was such a lovely little bite I could have had 100 of them. It was also served upon a white ceramic tree stump. Hot damn I love the stuff fancy restaurants use. The fine one I think was chia seeds; the menu says ‘veggy roe’ which is pretty accurate for chia pudding actually. It had chopped carrot or winter squash in there and some seaweed. 

    The following dish was actually a dish (huge news!), on a dish, and was a little miracle. Not kidding, this plate I think was my favorite, one of the best parts of the meal. It included ‘steamed truffle made of truffle’ and ‘vanilla souffle potatoes’. Let’s start with the truffle made of truffle. It was perfect black truffle whipped into a truffle shape. I have never had real truffles before, aside from an odd dash of lower-quality truffle oil at some places, so it was pretty awesome to have my first legit truffle be an enormous glob of the good stuff. And I mean enormous. It was probably too much for the dish, and I’m sure other people would have had trouble finishing the insanely rich delicacy, but I loved it. Erma. I’m such a convert to truffles now. Not that I have ever bought anything truffle or had any since. 

That’s a lot of super rich truffle! It was so so good. Anyone who thinks truffles are so over are crazy. And they sound pretentious. Now I’m cracking up hearing Louis CK do his pretentious white girl voice saying “truffles are soo ooover.” Anyway, that wasn’t even the best part of this plate. That lone slice of potato that looks kind of sad, the one wearing the hat? was the most incredible, creative, and surprisingly delicious part of this whole meal. When they told us it was a vanilla potato, we were like…umm…that’s going to be gross. A for creativity and trying to be unique, but what? No, we were very wrong. It was spectacular! Purely vanilla, but still proper to be eating with savory food. So incredible! Here’s a close-up so you can see the vanilla bean goodness. 
     After such rich food, I was grateful that the next dish was lighter and healthier, although it did taste healthier to if you know what I mean. This was a bean log, made of pureed white beans, rolled in broccoli dust, with shaved raw truffles at the ends. (Raw truffles do not taste like whipped awesome truffles.) This did taste a little like plain beans and raw broccoli, but I am vegan so I really enjoyed it. 

   

   Ah but next up was another rich dish! Well, a rich and crazy soup, really, or tea…or coffee. On the menu, it is called ‘from tea to cappuccino’, and it was another mind-boggling creation. A cup of hot mushroom broth was topped with a thick salted celery foam that I’m pretty sure is responsible for one of the Michelin stars. Celery foam! After you got through the ‘cappuccino’ foam, you got to the mushroom ‘tea’. Incredible little cup of wonder!

    As expected with a restaurant that isn’t primarily vegan-focused, one of my ‘main’ dishes was grilled vegetables. But, it was pretty wonderful! There was a small cauliflower steak, perfectly oily mushrooms, asparagus tips, pearl onions, Brussels sprouts, tiny whole carrots, and a wonderful rich sauce underneath it all. This dish was described in the menu as being ‘like an animated forest’. I don’t know if that’s true, but it’s awesome. 

  By now you probably realize, whew, this is a lot of food, we must be getting near dessert, right? And you said this was lunch?! Nope, two more savory courses to go! Luckily, even though I was quite (QUITE) full, the next two plates were some of my favorite things ever. First off, we got tofu! It was sooo goood. And so surprising! They must work with tofu regularly because otherwise I just don’t know how they made this so well. It tasted like it was marinated in soy sauce, and it was really firm and incredibly smooth (not grainy), which I rarely find in tofu regardless of the source. The tofu sat on a bed of fresh peas, and it was all seasoned so lightly but so well. So cool! 

    We ended the savory food section on a high note, with a tiny hot soup of fresh peas and..a grain? topped with grilled radicchio. This was so perfect, I wish I could recreate it to have for dinner on a cold winter’s night. Or a cold summer night; I am in London still wearing longs and longs in July.  

    After such an impressive array of food, it was only natural that the desserts wouldn’t be able to reach the same high levels. They did a remarkable job with the food, for a restaurant that doesn’t usually serve vegans, but dessert is harder for most places. I got two beautiful if simple fruit dishes, one that came with a poof of Smurf hair cotton candy. Pretty fun! 

   All in all, it was a splendid meal, and definitely recommended if you are looking for a duper fancy restaurant in Madrid. I think I’m still full from it. 

RAMON FREIXA, MADRID, SPAIN
Water speed: Total bosses! I think there was a waiter who was solely responsible for watering me. 
Service: See above. Pretty great. 
Bathrooms: Omg the bathrooms were so funny. The restaurant decor was all golds and whites and silvers, very simple chic, and then the bathroom was like neon yellow and futuristic plastic stuff, so funny. There were incredibly fancy soaps and lotions too; I considered pulling a ‘Broad City’ and filling up a plastic bag with them. 
Food: Really wonderful overall. Some dishes were basic but the average was brought up pretty high due to some standouts. 
Bonus: Pretty sure we were dining with the richest Japanese businessmen planning coups and stuff. Also people were wearing hilarious dinner jackets. Like hilarious.