Yangon (Rangoon) & Bagan, Myanmar (Burma): Gritty, Golden Landsby Randi / September 4, 2013
Rutabaga salad with baby greens and roasted maitake mushrooms
As a Philadelphia native, I was lucky enough to eat at Horizons restaurant several times in my life. It was the restaurant I always chose for celebrating a special occasion, but simply going there was a special occasion in itself. The food overall was sublime, the desserts and seitan in particular were just perfection. When Rich Landau and Kate Jacoby suddenly announced their decision to close Horizons and open a more vegetable-focused restaurant, I was crushed, as was every vegan, vegetarian, Philly person, and anyone who appreciated great food.
Luckily for me and my therapist, Vedge Restaurant is, if possible, even better than Horizons. Hurrah! Sure, it is different, and the focus on vegetables leaves little room on the menu for the wondrous things Landau can famously do with seitan, tofu, and tempeh. However, he graciously keeps a few of those dishes in rotation. More importantly, the focus on vegetables will blow your freaking mind. Obviously, I love vegetables, and my many years as a vegan have given me a pretty great appreciation of what you can do with them. But I’m still a civilian, and the chefs at Vedge, well, aren’t. The food is ridiculous. I’ve been to Vedge about five times since it opened, and each time, the many (many) plates ordered were all stupendous. This post will cover what I had on the latest visit in August; I’ll cover other seasons at Vedge in later posts.
Luckily for me and my therapist, Vedge Restaurant is, if possible, even better than Horizons. Hurrah! Sure, it is different, and the focus on vegetables leaves little room on the menu for the wondrous things Landau can famously do with seitan, tofu, and tempeh. However, he graciously keeps a few of those dishes in rotation. More importantly, the focus on vegetables will blow your freaking mind. Obviously, I love vegetables, and my many years as a vegan have given me a pretty great appreciation of what you can do with them. But I’m still a civilian, and the chefs at Vedge, well, aren’t. The food is ridiculous. I’ve been to Vedge about five times since it opened, and each time, the many (many) plates ordered were all stupendous. This post will cover what I had on the latest visit in August; I’ll cover other seasons at Vedge in later posts.
Pho Spiced Mushroom Sandwich
I recommend, if you have the option, that you go to Vedge on a weekday. For one thing, try getting a reservation on a weekend now that Rich won Chopped! For another, better reason, on weekdays from 5-7pm, you can order off the Happy Hour menu (if seated in the bar section). You get a menu of drinks and four dishes that cost only $4-$6, about. The first one we ordered was the Pho Spiced Mushroom Sandwich. Holy crap was this incredible. I could eat so many of these. The mushrooms were grilled perfectly and seasoned beyond what I could imagine, on great, thick toast covered with a white bean puree and topped with arugula. This perfect sandwich combined all of my favorite things: mushrooms, bean puree, good bread, and fresh greens.
We also ordered the Korean Seitan Tacos and the Kung Pao Cauliflower from the Happy Hour list. Oh man. the Seitan Tacos are a must-0rder if you go to Vedge. The seitan is just as spellbinding as you might remember from Horizons, and is put to its proper use in a spicy taco. Again, I could eat so many of these. So amazing.
We also ordered the Korean Seitan Tacos and the Kung Pao Cauliflower from the Happy Hour list. Oh man. the Seitan Tacos are a must-0rder if you go to Vedge. The seitan is just as spellbinding as you might remember from Horizons, and is put to its proper use in a spicy taco. Again, I could eat so many of these. So amazing.
Korean Seitan Tacos. There were more, but I had to devour them before taking a picture The Kung Pao Cauliflower was, as expected, the most interesting cauliflower dish I’ve ever had. You might be thinking right now, “That’s like saying you met the shortest giant”, but this was truly impressive. It was very spicy, but the flavors came through well; it wasn’t just hot.
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Kung Pao Cauliflower. As delicious as it is beautiful |
Next, we ordered four items off The Dirt List, a rotating list of fresh vegetables prepared in incredible ways. My favorite was the summer beans on white eggplant puree. I’m a sucker for fresh legumes, probably because I never really use them in my own cooking. This dish was so simple and comforting yet refreshing and delightful. I loved it! We also ordered Zucchini Toast and a Beet Salad & Puree with Beet ‘Pastrami’ off the Dirt List.
Zucchini Toast, so yummy |
The Beet Pastrami – simply incredible |
Summer corn and tomato salad with magic yellow sauce
The Zucchini Toast was delicious, as most bread-based sandwich-type things are. Taken at the height of its season, the zucchini was grilled lightly and gave bursts of summery flavor. The Beet Pastrami, however, was insane. Look at it (above right)! This really blew my mind. So amazing. The accompanying salads and purees were of course delicious as well. But that pastrami, man alive. Good work.
The last dish we ordered off the Dirt List was the Heirloom Tomato and Corn Salad over quinoa. Or, Summer on a Plate. It was just everything you could possibly love about summer. Fresh tomatoes! Good corn! Quinoa! Fresh herbs! And the most incredible sauce on earth. Seriously, I don’t know what it was, but it was magical. My dining companions and I were fighting over who got to lick the plate. (I think we all ended up cleaning the plate with our fingers.)
The last dish we ordered off the Dirt List was the Heirloom Tomato and Corn Salad over quinoa. Or, Summer on a Plate. It was just everything you could possibly love about summer. Fresh tomatoes! Good corn! Quinoa! Fresh herbs! And the most incredible sauce on earth. Seriously, I don’t know what it was, but it was magical. My dining companions and I were fighting over who got to lick the plate. (I think we all ended up cleaning the plate with our fingers.)
Spicy Grilled Tofu, with edamame, miso, yuba
Next, we ordered three dishes from the main menu. (I was with more than one other person I swear!) The Rutabaga Salad, pictured at the top of this post, was cool and energizing, a refreshing break from the complex and heavier flavors of other dishes while still being very interesting itself.
Not willing to miss any of Landau’s magic with proteins (I knowww I hate that but it works), we also ordered the Spicy Grilled Tofu, served on a bed of edamame puree, covered with smoked miso sauce and a yuba cracker. It tasted as incredible as it sounds. I’m not a huge fan of blocks of tofu, but this I can do.I can’t remember another time I’ve had such amazing tofu! The last dinner dish we had was the Shwarma-style Carrots. These were so good that I forgot to take a picture. Spiced to evoke the well-known smoked Middle Eastern meats, the carrots came over black lentils and garbanzos, with a side of olive stew and topped with green harissa. Everything worked perfectly and transported me back to the best restaurants in Israel.
Not willing to miss any of Landau’s magic with proteins (I knowww I hate that but it works), we also ordered the Spicy Grilled Tofu, served on a bed of edamame puree, covered with smoked miso sauce and a yuba cracker. It tasted as incredible as it sounds. I’m not a huge fan of blocks of tofu, but this I can do.I can’t remember another time I’ve had such amazing tofu! The last dinner dish we had was the Shwarma-style Carrots. These were so good that I forgot to take a picture. Spiced to evoke the well-known smoked Middle Eastern meats, the carrots came over black lentils and garbanzos, with a side of olive stew and topped with green harissa. Everything worked perfectly and transported me back to the best restaurants in Israel.
Summer corn custard. Doesn’t it look like it has wings? Far out.
Of course, a meal at Vedge (or any vegan restaurant) would not be complete without several desserts. Kate Jacoby is not a pastry chef but a wizard, and the offerings this time around astounded as always. The most interesting, and most evocative of a Chopped basket of randomness, was the Summer Corn Custard, with fried jalapeno peppers and berries, berry sauce and jalapeno caramel. I know! Can you even wrap your head around how one creates that dish, because I can’t. I was so skeptical, but I’m glad one of my dining companions pushed for it, because dayummm, it was amazing. The custard was reminiscent of old school creamed corn, but much more delicious, obviously, and light and sweet. The fried jalapenos were hot! But the custard and the berries cooled them, and they really proved to be a perfect accompaniment. The caramel, oh my, what genius is behind that! It all worked so well, I still am in awe.
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We had two more insanely incredible desserts too! I know, this is the best meal EVER! Above is the Yuzu Peach Tart, with brown sugar miso ice cream. Oh man, this was the dessert version of summer on a plate. The ice cream perfectly complemented the warm tart, and the peaches were fresh and wonderful. I could drink that sauce too. I could pretty much drink all the sauces.
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At left is the dessert I would probably choose over and over again, based on the title alone – the Chocolate Peanut Caramel Mousse, with stout ice cream and a chocolate peanut crumble. I can’t even. This is like everything you could ever want in a dessert – chocolate! peanut butter! caramel! in so many forms! The mousse was thick and layered, so you had to dig deep like ShaunT tells you to in order to get all the layers in one bite. Man alive this was good mousse. Usually I find chocolate mousse to be too rich, or too dull. This mousse puts all others to shame, with the thick, gooey layer of peanut caramel just making everything in the world happy. The stout ice cream was beery! If you like beer, or alcohol of any sort, you will probably like this ice cream. While I appreciated that it served as a really refreshing counterpoint to the deep, heavy flavors of the other two components on the plate, I couldn’t get too into the ice cream because I don’t like alcohol, and I hate beer. So it’s really not fair for me to comment on it. Moving on, the most surprisingly amazing thing was the chocolate peanut crumble! It was like a cross between a blondie, a shortbread cookie, and a soft candy. So perfect, and topped with chocolate ganache. I can’t even deal with how good this was — AND how small it was, especially when shared between three people! It’s a tiny little bite! Note to Vedge: next time I come, give me all of the chocolate peanut stuff. Thanks.
On that note, I really can’t wait to go to Vedge again. I believe it is the best vegan restaurant in the world, and while it can get pricey, it can also be done economically if you go with people and share lots of small dishes. If you have the opportunity to go, you must. And if you think I’m wrong that it’s the best vegan restaurant in the world, I will gladly accept your challenge and eat at and blog about whatever restaurant you believe takes that spot (on your dime, right?). Enjoy!
On that note, I really can’t wait to go to Vedge again. I believe it is the best vegan restaurant in the world, and while it can get pricey, it can also be done economically if you go with people and share lots of small dishes. If you have the opportunity to go, you must. And if you think I’m wrong that it’s the best vegan restaurant in the world, I will gladly accept your challenge and eat at and blog about whatever restaurant you believe takes that spot (on your dime, right?). Enjoy!
Vedge, Philadelphia
- Water speed: Pretty good considering how busy they were
- Bathrooms: There are nice single-serve bathrooms in a hallway off the dining room. Best part – they are handicap accessible!
- Service: Great. It’s rare that you get new silverware between courses nowadays!
- Food: The best vegan magic happens here
- Bonus: Happy hour menu!
Related Posts
“Challenge Accepted”: Vegan Chocolate Rugelach (Ohh Yeahhh)
Welcome back to the “Challenge Accepted” series! Today, we are making vegan rugelach, a traditional Jewish pastry in which a triangle of dough is wrapped around a filling. My food guru Elli challenged me to make them, and because she is the wise expert on all good food in Philly, we listen to her.
In our discussion of the amazing treat, Elli warned that any decent rugelach must contain cream cheese in the dough. A quick internet search will prove that most people claiming to make authentic rugelach have no idea what they are talking about (i.e., no cream cheese in the dough). (They are probs the ones who don’t know how to say the ‘ch’ sound at the end of the word. #goy). Elli also said that, if making chocolate rugelach (which of course I was going to do; screw fruit filling unless it’s for hamentashen), wrapping the dough around a pile of chocolate chips is cheating. Hell no was I going to cheat, so we are using the same chocolate-cinnamon filling from our delicious babka experience. It adds a bit of work, but it is absolutely worth it. In fact, the extra work from using that filling actually makes the wrapping part easier: The filling is a big square to be laid right on top of the dough, so I rolled the dough into logs instead of wrapping 30 individual crescent rolls. I know, I know, after all the “I’m not going to cheat!” mumbo jumbo, you’re probably like, “Omigod you are so cheating with the wrapping!” Hush your face and go make some rugelach.
As you’ve probably learned, I do not like sharing recipes that have hard-to-find ingredients or that use ready-made things. For chrissakes, I made Cheesy Blasters from scratch. But this was my first attempt at rugelach, so I used ready-made vegan cream cheese. Now that I have some experience, I’ll work on a homemade substitute to use next time so those of you without access to vegan cream cheese can make these.. For those of you who can find vegan cream cheese, definitely buy a tub and use it all in this recipe! It’s worth it!
As you’ve probably learned, I do not like sharing recipes that have hard-to-find ingredients or that use ready-made things. For chrissakes, I made Cheesy Blasters from scratch. But this was my first attempt at rugelach, so I used ready-made vegan cream cheese. Now that I have some experience, I’ll work on a homemade substitute to use next time so those of you without access to vegan cream cheese can make these.. For those of you who can find vegan cream cheese, definitely buy a tub and use it all in this recipe! It’s worth it!
VEGAN CHOCOLATE-CINNAMON RUGELACH
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INGREDIENTS:
For the DOUGH:
For the FILLING:
DIRECTIONS:
While the dough is in the fridge:
Assembly:
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See: Step 2 (dollops) 
I still don’t think I know how to use a pastry cutter properly 
I was out of plastic wrap so I used a big ziplock bag. Also look at my adorable London Underground tea towel! I set it up so the photo highlights my station. 
I rolled it into several logs. You can too! 
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These came out SO well! I can’t wait to experiment with the basics more. They are really rich so you can’t eat the whole batch, which is good. They were much easier to make than I made it seem, I’m sure. Give it a shot and let me know how it goes!
London’s Just V Show: Like a Less Glutinous VegFest With Equally Crazy People
Two weeks ago [this originally read ‘Yesterday’ but damn this took a long time to write and also I’m so tired after work how do people do things], London held its annual Just V Show at the Olympia venue in Kensington. You might think the V stood for ‘vegan’ or ‘vegetarian’, especially given some of the pre-show press materials published online from reputable sources (cough *reputable* cough like Fletcher Reed saying ‘honorable’). According to some sources, Just V Show aimed to provide a special event for those who abstain from meat or want to reduce their meat consumption. According to others, Just V was to be a gluten-free show with more awareness than most about other allergens as well. Alas, there were plenty (too plenty) of stalls that were solely actual-meat-based (boo) and plenty of stalls that were definitely not gluten-free, so I think the V stood for…um…verdigris, if nothing else. Maybe Van Gogh. Let’s move on before this all blows up like that Vesuvius, hoo boy.
View from the balcony picture me standing here doing Evita arms (they DID form a V)
Overall, there didn’t seem to be any real thread linking the exhibitors and vendors together. There were the standard vegan VegFest stalls, like Ms. Cupcake, Violife, Follow Your Heart, and endless cereals, bars, and gluten-free products because that’s the same as vegan. Here, there were a great deal more gluten-free exhibitors, including the big grocery chains like Tesco and Sainsbury’s plus well-known bakeries showing off their gf products, corroborating that this was indeed meant to be a gluten-free event and the whole allergen-free show idear. But then there were stalls that were ALL gluten or ALL egg-based things or ALL milkified shiz and like, there was no common thread! Then of course there were the endless quackified health and beauty stalls promising green glowing organs/detoxed water cells/improved oxygen in your toes and what not. Omg there was one selling a gadget to reduce the toxicity absorbed from your cell phone. So really it was a hodgepodge.
However, this hodgepodge was incredibly enjoyable, confusing as it was. Even though the Vegan Society was there (having helped ensure that the event as a whole would be very vegan-friendly), it was not a VegFest, and so the usual suspects of raucous pushers, overeager crowders, and animalistic sample-raiders were missing in their usual overbearing numbers. Halleloos! It made for a much more manageable event, calmer and less intimidating yet just as fun for the rational-minded not-as-pushy cruelty-freers as any VegFest in London has been.
I’ll review my day in sections, starting with the extremes to get those scary things out of the way first.
Section A
I Go to Extremes like Billy: Two Bests and Two Worsts
My Two Faves of all time OF ALL TIME (of all weekend) were WAIT not EVEN of all weekend because I had two bestever HOUSE GUESTS! but definitely faves of this fest and maybe any vegfest kind of thing, actually! were obviously both dessert-oriented, as I am. That was some sentence for your poor brain to follow. So my favorite new company discovered at Just V was Loving Earth Chocolate, a raw organic chocolate company, big in Australia and sure to take over the market here (they are new to the UK). I don’t know how this is raw, because it just tasted like regular non-raw/non-weird hard chocolate. And the texture! Perfection! Nothing like that slimy soft wackadoodleness that lots of raw chocolate resembles. I was so impressed, and that was before we learned from their reps all about how ethical and upstanding this company is. The cocoa is fair trade, and is even on the very reputable, very legit Food Empowerment Project list, which only recommends buying from companies that are fair trade and free from child labor and slavery. Cocoa is a seriously important thing to make sure you buy ethically! Then the Loving Earth reps told us the packaging is even made from vegetable ink to make sure it’s vegan and like, everything they said was just red underlined 100 emoji. So great! All the samples were delicious, thick with the cocoa butter feel and wonderful. My favorite from my home stash has been the caramel, a white-ish bar with the best texture in the entire world (I think it is just pure cocoa butter, possibly. Send more!) Hooray!
I Go to Extremes like Billy: Two Bests and Two Worsts
My Two Faves of all time OF ALL TIME (of all weekend) were WAIT not EVEN of all weekend because I had two bestever HOUSE GUESTS! but definitely faves of this fest and maybe any vegfest kind of thing, actually! were obviously both dessert-oriented, as I am. That was some sentence for your poor brain to follow. So my favorite new company discovered at Just V was Loving Earth Chocolate, a raw organic chocolate company, big in Australia and sure to take over the market here (they are new to the UK). I don’t know how this is raw, because it just tasted like regular non-raw/non-weird hard chocolate. And the texture! Perfection! Nothing like that slimy soft wackadoodleness that lots of raw chocolate resembles. I was so impressed, and that was before we learned from their reps all about how ethical and upstanding this company is. The cocoa is fair trade, and is even on the very reputable, very legit Food Empowerment Project list, which only recommends buying from companies that are fair trade and free from child labor and slavery. Cocoa is a seriously important thing to make sure you buy ethically! Then the Loving Earth reps told us the packaging is even made from vegetable ink to make sure it’s vegan and like, everything they said was just red underlined 100 emoji. So great! All the samples were delicious, thick with the cocoa butter feel and wonderful. My favorite from my home stash has been the caramel, a white-ish bar with the best texture in the entire world (I think it is just pure cocoa butter, possibly. Send more!) Hooray!
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My second favorite was the greatest gluten-free cookie maker since, well, me. Heaven and Hellthy Free-from and vegan cookie company had the most delicious samples of their cookies, which were some of my favorite chocolate chip cookies ever! I really wanted to buy them, but they don’t sell prepared cookies – they sell do-it-yourself kits for baking them at home! They are not only gluten-free but all-allergen-free, made from interesting flours and lovely-sounding ingredients like cocoa. These boxes would be perfect as gifts for gluten-free friends, for those who aren’t great at baking from scratch, for housewarmings (hint hint), and for anyone who likes cookies. I’m not exaggerating, these were SO GOOD. Some of the best gf cookies I’ve ever had, and by far the best cookie sample I’ve had at a VegFest. The boxes retail for $12.95 (remember that is in pounds! which is now pretty much the same as dollars!) so it’s definitely more of a gift idea than a regular kitchen staple. Unless you roll like that, of course, and then by all keeps keep on rolling like that. The rep we spoke to was incredibly informative and kind and helpful, and I hope this company does well. We talked to him for a really long time not because he was pushy or anything (he was wonderful!) but because the longer you talk, the more acceptable it is to keep eating samples until you burst omg they were amazing.
Decent product though
My Two BTs
So those were my bests, how about my bads? Sadly, they both came from companies I like, but their representatives were so off-putting that they stuck out as the worst parts of the day! I mean, really, this shows how great the day was, because these aren’t like, oh I lost a toe levels of bad, but just really annoying experiences. The runnerup winner/loser is a lady from Ruby Bakery. My fest companion bought a thing, and then we asked if we could take pictures, and did. Brash lady came up close and was like yelling, “You’ll put them on instagram right??” and we were like, uhh, maybe. And she said, equally loudly, “What do you take them for if not for instagram!!!” and we were just like…um…first of all please take a step back, second of all, people took pictures for all kinds of reasons before instagram was invented…right?? Right? Am I misremembering what life was like before phone apps? Cameras existed before last year, right? Anyway here is some proof that pictures aren’t only for instagram.
So those were my bests, how about my bads? Sadly, they both came from companies I like, but their representatives were so off-putting that they stuck out as the worst parts of the day! I mean, really, this shows how great the day was, because these aren’t like, oh I lost a toe levels of bad, but just really annoying experiences. The runnerup winner/loser is a lady from Ruby Bakery. My fest companion bought a thing, and then we asked if we could take pictures, and did. Brash lady came up close and was like yelling, “You’ll put them on instagram right??” and we were like, uhh, maybe. And she said, equally loudly, “What do you take them for if not for instagram!!!” and we were just like…um…first of all please take a step back, second of all, people took pictures for all kinds of reasons before instagram was invented…right?? Right? Am I misremembering what life was like before phone apps? Cameras existed before last year, right? Anyway here is some proof that pictures aren’t only for instagram.
First-place winner/loser champion was from a company I like even more, Plamil. One of their reps was tolerable at first, talking to us about some new products, but then it got out of control. He started going off about the history of veganism in the UK and how this company began many years ago, all without even noticing that we were trying to walk away. I was even waiting with chocolate in my hand ready to buy! But instead of letting me give them money, he then started railing about how the Vegan Society got soft and lets companies use their symbol that don’t deserve their recognition, and about how NO OTHER PRODUCTS EXCEPT FOR PLAMIL’S can really EVER be considered vegan because of trace contaminants and we were just standing there for WAY TOO LONG like, Hey Mr. Mansplainer trying to tell two intelligent long-time vegans in their 30s about the RIGHT WAY TO BE VEGAN, can we please step away from you and your overbearing demeanor now please? It was seriously like ten minutes of our time wasted, plus a lot of our mental energy expelled trying to stay polite. I waste too much energy trying to be polite when other people aren’t.
Funnily enough, Plamil, ‘None of that!’ is EXACTLY what I say to you GOOD DAY SIR I SAID GOOD DAY
Section B: The Expected Standards I Simultaneously Take For Granted
& Am Grateful For
& Am Grateful For
lol man on left if you see this thanks for the great face
Whew, that’s enough of all that extremism! Everything in moderation, right, that’s what boring people say. Let’s move on to the basics that are usually at these fests and are usually things I need and want and pretty much know already.
The big, basic (and no don’t mean basic like how the kids are using it these days (me too) like with disdain about how someone isn’t cool enough, I mean like the regular definition of a word in our lexicon) point of a VegFest, for me anyway (and for others given how many stalls are devoted to it), is bar stocking. Not that kind of bar stocking. I mean protein bars, energy bars, granola bars. I had a gay ol’ time stocking up on my work snack bars, my travel bars, my leg day extra protein needed bars, &c. Bars bars bars. Trek, Nakd, and Nature’s Path – the standards – were there, thank goodness. The Nature’s Path rep was the nicest lady and gave us a free granola bar each! Trek and Nakd always have incredible deals at these Fests, and for people like me who buy them retail all the time it’s like Chrimble. And their sample setup is brilliant: the boxes of each flavor are set out on big tables with big bowls of that flavor crumbled up in front of it, so if you like that flavor, you grab the bar behind it to buy. It’s really simple and quite astounding that others haven’t figured out how to run this as well.
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Even more exciting are the newbie bar markers that pop up! I really enjoyed this year’s new entrants into my belleh, like BodyMe. I forget others because I didn’t take pictures (oh no!) but BodyMe’s were good. They taste a little chalky but in a good way, because they aren’t too sweet and they are super full of protein – 16g! They’re also – get this – raw! I don’t understand! The wrapper is also much stronger so you can roll up what you don’t finish. Genius! I hate when I have Clif bar crumbs all over my bag. I’ve been out of Clif bars for months and yet my bags still have crumbs in the bottoms. I hope BodyMe finds me and gives me free stuff. I really like the raw vanilla chia if you are reading this.
You were good I like you give me more please
Another usual suspect for Veg Fests is some kind of bean-based pasta. I’ve tried several and liked them, mostly because it’s like eating beans that look like pasta. Well that’s exactly what they are. However, I’ve had trouble in the past finding good ways to serve them, as they definitely do not make as inconspicuous a switch for regular pasta as, say, whole-wheat pasta does. You can taste the mung bean, is what I’m saying. However, the new-to-me bean et al. pastas from Really Healthy Pasta company are an improvement on what’s out there now. They are much more pasta-like and less manipulated bean toys. I bought three of the five flavors/kinds/scents they make: the golden flax and buckwheat penne, the mung bean fusilli, and the red lentil fusilli. I really liked the golden flax and buckwheat, the one I’ve tried so far in my own kitchen. It really does taste like flax and buckwheat but in a nice, hearty way, not a this is gross what am I eating way. I would love to try their other two kinds – I think they are a black bean and a chickpea base – but they weren’t selling them at the faire. Again, Mr. Company, I’d be happy to have you send me some, please and thank you.
Another fun thing to expect at these things is CEREALLLLL! In all its forms! Dry and milked! That’s all its forms! Especially since we went sooo early in the morning, it was fun to have ‘breakfast’ first by hitting all the cereal samples and seeing what’s new in granola. What is new in granola, you ask? Pretty packaging! (Primrose’s Kitchen) What’s new in wheat-bar-style cereal? Serving it with fruits and chocolate bits and syrups! (Nutribix, great sample table) What’s new in kid’s cereal? Giving me a cup of it! (Thanks Nature’s Path!)
I didn’t ask what the naturopathic stuff was bouting but I mean the boxes are Ithaca |
the nice lady here gave us a huge cup of chocolate cereal balls what a nice lady |
So many toppings! Like an ice cream bar! |
Look ma I got a tattoo! Just kidding #notmyhands #hijojo |
You can also bet on always finding a good vegan pudding or two. And no, I don’t just mean ‘dessert’ like they do here when they say pudding (yes, seriously, like the dessert menu might just say ‘pudding’ at the top even though there isn’t a literal ‘pudding’ on it it’s very confusing but kind of cute and childlike). Two great options stalled it up at Just V: Pudology and Coconut Collaborative. Both gave excellent samples too! I buy Pudology in regular life but will now alternate with the CC because oh man their pudding is gooooood! As for other standard puddings in the British sense of the word, Raw Millionaire Bites are always around, and always seem to be on sale at Whole Foods too! I really like them.
who wants to be a millonare |
Puddin’ |
such a big sample thank you |
SECTION C: THE EXPECTED STANDARDS
I ROLL MY EYES AT EVERY VEGFEST OH NO MY EYES
I ROLL MY EYES AT EVERY VEGFEST OH NO MY EYES
I’ll give em this, they had an excellent trash counter
Now listen, I’m not trying to be a b word. In fact, my totally woke af friends have taught me that I should stop using the b word because it makes me seem not as woke. Side note, these are the first two and the last two times I will ever use the word woke in this newfangled manner. Shit I just blew it. Anyway, let’s talk about the vendors who are always there but they never learn from their mistakes and/or never impress me much and I imagine if I’m not impressed that much that Shania isn’t either and no one wants to leave Shania unimpressed. So the big chain supermarkets like Tesco and Sainsbury’s had huge displays of their free from products out (p.s. that’s what allergen-free stuff is called here, ‘free from’, but mostly what that means in practice across this whole land is that it’s gluten-free because all any businesses care about anymore is gluten-free stuff because that’s where all their money is coming from because people like to jump on bandwagons I blame Goop) but not too much was vegan, unforch. Tesco did have some decent yogurts out but like, these are the companies with more money available to burn that probably all the other vendors combined are worth times eleventy billion so like, do a better job. Companies worth less than what the big guys like roll around in bed in should not outdo them at festivals.
Aside from companies falling short of what they could afford to do, the other eye rolly thing is when companies have bad setups, or no deals, or no samples, or (gasp) a combination of these. Obviously they don’t have to do any of that, but if you’re not trying to sell your product, what are you doing there? If you it’s a product that is already available in every store, why would I buy it and then have to lug it around all day (and unrefrigerated, if that is applicable) if I can get it for the same price tomorrow? That’s a good question Randi oh well thank you. I love love Violife cheese products, and I obviously bought some because I’m not a crazy person, but they didn’t really have any discernible sale going on. And I love this raw chocolate (cacao) product from Pana Raw Chocolate, but they were selling it at the event for I think 10p less than what it sells for in all the natural shoppes. So like, yeah ok but NEXT! Same same for Fry’s Vegetarian products, who are always at all of these fests. It’s a pretty big company, yet their display is always so sad I feel like it should be in the John Lewis Christmas ad(vert). They have like their boxes out on display and like, that’s it. They don’t do samples, which I’ve been told is because it was a madhouse when they did do it, once upon a time. So I can understand not wanting to create a Hamilton stage door sitch. But then again, if all these equally popular if not more popular companies can manage to do it wisely, I’m pretty sure you’re just not trying.
Like watching a Lifetime movie |
I was so full of chocolate I didn’t even have these! |
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COMEDY HALF HOUR BREAK! |
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So at this point in the day, I was pretty full of the most random assortment of chocolate, cereal, yogurt, bars, pasta, Linda McCartney beef burgers (too real!), and so much other stuff. You know what I wasn’t full of? LIQUID. This place had no water dispensers or fountains or any kind of system for obtaining water that was free. PRETTY SURE THAT’S ILLEGAL, OLYMPIA. You can bet your bottom dollar I’m going to be contacting them and they’re going to do well nothing about it but FORK THEM. Anyway, because of the venue’s unlawfulness and pretty much torture, I was extra thirsty (I was still drinking water, I’m not crazy, just not at my normal pace). And, I really like weird juices. The weirder, the better. So I was extra prone to being attracted to really weird juices in this thirstier state. And also I was like, I probs need some nutrition amid all this chocolate testing. Enter Big Juice.
I mean it’s a great name
those bushes are food |
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these bushes are food that I atedrank |
SO. Here we are. I decided to go for three ‘shots’ from the ‘juice’ options listed ‘above’. I went for turmeric, chili and lime, and aloe vera. Yes, these were just pure juiced version of these ingredients. Not mixed with anything else. No fillers, no soothing agents, no mitigating circumstances. The lady who was juicing me was sort-of laughing the entire time at me because I think I was one of the few patrons all day to choose pure turmeric and pure chili pepper juice.
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this my shit this my shit
A great part of all this is that my fest companion, Jojo, is allergic to chili and all sorts of peppers so she was like, what the ACTUAL HELL is wrong with you? I don’t know, I thought they’d make my insides glow or some b.s. Maybe superpowers. Maybe make my scalp hurt less when I take ponytails out. I DON’T KNOW WHY. What I do know is that this was a painful experience. Really painful. Oh holy crap. The turmeric was pretty gross. Have you ever cooked with turmeric? I do, like every meal. You know how if you use too much it gives your food that weird chalky bitter something’s-wrong taste? This was a tiny cup of that. Next was the chili, and oh man, it was really really really really really really hot. I mean, yes, it was pure juiced cayenne pepper and that’s not something to be taken lightly but MAN ALIVE. The aloe vera was supposed to cool me down after that but it was not nearly enough and I was sobbing both inside and out and my legs started to go spaghetti-like so nice lady gave me some fresh apple juice. I normally poo-poo the addition of apple juice in my green juices because it’s filler and they use too much but oh man this was some damn good lifesaving apple juice.
Here are some action shots, courtesy of Jojo, who I think is still shaking her head at me but who definitely helped keep me from falling when my legs gave out.
Here are some action shots, courtesy of Jojo, who I think is still shaking her head at me but who definitely helped keep me from falling when my legs gave out.
choke that down |
making that emoji face you know which one |
ACT II
Section D: THE BEST SAMPLE
AND THE BEST DISPLAY SET-UP
AND THE BEST DISPLAY SET-UP
Guess what, the winner of these two awards is the SAME COMPANY! Pasta and sauce company Seeds of Change came out of this as a big winner in my book. Not only was their set up INSANELY beautiful, but they also had a delicious sample. It was like an entire side serving of really good spinach pasta (like green pasta, not spinach leaves in the dish) and really good tomato sauce and it was all just really good! Then, they had the NICEST staff members, one of whom invited Jojo and me to go salsa dancing, AND they had big pots at their fence that contained free seeds! Mostly only chili pepper seeds were left by the time we got there, but apparently they had basil and tomato seeds too! And you could take as many as you want! I took so many chili pepper seeds even though a) I was pretty awash with chili and b) our garden is a mess and everything’s dying and oh if anyone reading this wants to come over and help me figure out what to do, please let me know. I make muffins for guests. Anyway, so Seeds of Change is definitely a company I’d like to support. I bought one of their tote bags that for $5 came with a big bag of the spinach pasta and two jars of their great sauce. Pretty good deal!
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SECTION E: BEST AND WORST SALE ITEMS
Ok no judgment but who puts mayonnaise on tortilla chips
Another entry that is actually from the same company – Follow Your Heart! Good job! The best and worst sale items were, respectively, the Vegan Egg: $3 and the Sriracha Mayo: Priceless. Why Priceless? Because it sold out before I could buy any! Wahhhh! So, fake worst. Should have stocked more! Just kidding. Good job selling all that goop. But oh man I was so excited about the Vegan Egg! I got it in London for like 8 or 9 pounds, which is an insane amount of money. So to get it for 3 pounds, which is now like 4 pennies post-Brexit? Amazing! Thanks Follow Your Heart! Even though one of your staffers was kind of a dick to me.
SECTION F: BEST NEW PRODUCTS WITH GOOD SAMPLES
By far, the most exciting aspect of fests like this is to find new (or new-to-me) products! There are always new things popping up, trying to corner this ever growing market, but the quality is all over the place. Luckily, I found a few newbies that I’m eager to find again in my offscreen life. We already mentioned some of my new favorites above in this post, like Loving Earth chocolate, BodyMe bars, Raw Millionaire Bites, and Coconut Collaborative puddings. But there’s more! One new treat that pleasantly surprised me was Frill, an ice cream company that was selling scoops (and giving tasters). They had one that was pretty much a green smoothie, just frozen. It was really impressive given its genetic makeup, but it was much tastier and treatier than my daily green sludge, I can tell you that. The sugary stuff (apple juice, dates, other fruits) come after water and the green veggies on the ingredients list, so that means it really is mostly vegetables. Crazy! It was really good for an ice cream that contained celery! Apparently, it is sold at Waitrose, so I’ll be heading to mine soon to see if it made it to the city.
the brown is chocolate. I forget what the red is. Probably beet juice.
Another company I loved was Naturelly, a jelly/baby food puree pouch like Ella’s but significantly less sweet (score!). I eat a lot of baby food so I’m really excited to have found this stuff (standard required linking when saying something like that) (it’s good to have those pouches on hand during hard long workouts instead of those weird chemical goos). Also, the rep was really nice and they had good samples. Apparently it’s sold in Boots, which is so super easy for everyone in the UK! I’m not sure how much it sells for outside of fest pricing but if it’s comparable to Ella’s, then I’ll be buying again.
The cups were hard to get goop out of though
SECTION G: BEST CELEB SIGHTING – MR BOB REDMILL!
MR BOB REDMILL HIMSELF WAS AT THE BOB’S RED MILL AREA!!!! Woooot! Biggest celebrity you could ask for at this kind of thing! He’s just a sweet old man! Look at him there! I took 19 photos! (I didn’t buy any of his products because they weren’t for sale? Or something weird? I forget what was going on but it was weird. Also expensive.) Anyway, I found this remarkable. Where’s he live? Did Just V Fest fly him out or was he here already? Did he see any shows? Why didn’t he ask me for advice on them! Does he always wear a hat like that? Why didn’t they provide a more comfy chair? So many questions. There was a long line of people waiting for autographs. I wonder if he has a real last name or if I’m right. I hope I’m right.
SECTION H: BEST HAUL FROM A VEGFEST
GET IT H IS FOR HAUL I DIDN’T EVEN PLAN THAT!
GET IT H IS FOR HAUL I DIDN’T EVEN PLAN THAT!
God we finally made it! Did you really read the whole thing? I didn’t even read the whole thing. So here is my final haul! It’s a pretty good one! Some of it was free from the gift bag (that everyone got!), some came free from vendors, and a lot I bought at really good sale prices. And lots of coupons for future fun times! My favorite thing from the free bag has to be that Chocolate Shot syrup, in the spicy orange flavor. You add it to milk (hot or cold works!) and it’s instant hot chocolate or chocolate milk and it’s RG. I guess you can really use it in a lot more ways than that. My favorite purchases I think are the Really Healthy Pastas and of course the Loving Earth chocolate. And the BodyMe bars! I’m almost out, send me some Company! Okay that’s all. When’s the next VegFest?
